What We Do

Social Media Marketing for Beauty Brands is what we do

Social media has the potential to fundamentally change the way brands communicate with their customers… and as Beauty Insiders we know what positive word-of-mouth can do for sales.
Why not take advantage of us? We can be the knowledge, the inspiration and hands-on resource that’ll help to get you up and talking, or stay a while longer to manage social campaigns that achieve measurable results.

Social Media Consulting

Some brands execute their social media marketing strategies utilising an in-house team… choosing Not Just Powder as their strategic partner. We can work collaboratively with you to develop your strategic direction and tactical plans as well as guiding your staff through the basics of setting-up social media accounts and the best-practices of building long-lasting relationships with influencers.

Social Media Strategy

Whether you’re a well-established company or an up-and-coming Beauty Brand, its essential that your social media marketing is well-researched and defined, with clear actionable recommendations. We build a roadmap for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.

Social Media Management

Social media management has become a complex, multi-faceted role that operates to help a business achieve its highest-level goals. It doesn’t work independently or in isolation – we can help your brand build like-minded communities on social networks to engage current and prospective customers, brand advocates and media audiences with fabulous content.

Social Listening

Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights that are gleaned from reviewing real consumer conversations. These insights can help inform brand decisions on everything from marketing campaigns to product development and customer service practices.

Monitoring & Measurement

Are you being heard? What is being said about the brand? How do you compare with competitors? Is your social media strategy working? We do more than report on KPIs. We’ll identify emerging trends, measure the impact of campaigns and identify opportunities for engagement, delivering custom-designed reports that will help you see what’s needed to meet your goals.

Social Promotions

The goal of any promotion is to achieve the brand’s business objectives, and well-planned and executed social media promotions do just that. The right programme moves customers through the purchase loop and can turn customers into fans, and fans into advocates.

Influencer Engagement

Reviews from influencers are one of the most powerful marketing tools a brand can have… 74% of consumers rely on social media to make a buying decision. Do you know who the key opinion-formers in your industry are? What is your strategy for finding and engaging with beauty influencers? Not Just Powder can help you work with this influencer network to stimulate trial and get them enthusing!

Get in touch today we’re only a click away.